Why Doesn’t this Local Store Marketing Idea Work for Your Local Business?
One of the things I love most about my job is sitting down with a group of franchisees and having them share the ideas that are working to build sales in their locations. Inevitably though, someone...
View ArticleWhy Don Draper Doesn’t Fit Your Business Needs
I spent the majority of my career either working for advertising and marketing agencies or as the client of an advertising or marketing agency. These agencies were top-notch and among the elite...
View ArticleMINE! MINE! MINE! Six Keys to Earning Customer Loyalty
We all say it. I have My Dry Cleaners, My Grocery Store, My Gas Station, My Pharmacy. They are all MINE. Of course, I don’t own any of these businesses—but, I am a loyal customer of the locations...
View ArticleThank You to the Houston Community
Community connection plays a pivotal role in Local Customer Engagement and my blog this week simply can’t ignore the impact that Hurricane Harvey has had on the Houston community. The devastation in...
View ArticleWho is Your Marketing Target? I Bet You Don’t Really Know!
Local Store Marketing 101: The first question we all learn is “Who is Your Target?”. Initially, we want to understand basic demographics: age, sex, ethnicity. Those are the easy data points that we...
View ArticleCan You Rely on Corporate Marketing to Drive Sales to Your Local Franchise...
Every franchise and multi-unit retailer faces this question all the time. Many franchise organizations require a contribution to a national marketing fund and when you are running a...
View ArticleAre Nielsen Local Markets Dead?
CRM, big data and digital/social marketing efforts have begun to blur the lines regarding what a market is or isn’t. For many years, DMA’s (Designated Marketing Areas) were the only game in...
View ArticleThe Silver Bullet for Local Store Marketing
When I look back at the years that I’ve spent helping local franchisees build their sales, they all seem to face the same challenges. They are running multi-million dollar businesses that require...
View ArticleThe NEW Universal Truths About Local Store Marketing
The interesting thing about Local Store Marketing (LSM) is that it’s even more relevant with today’s technological advancements. Technology is often best used when it’s a complement to a traditional...
View ArticleLSM in the Age of Delivery
6 Ways Restaurants Can Improve Connections with Delivery Customers Does restaurant delivery mean the end of close connections with your customers? Absolutely not! Today, more than ever before,...
View ArticleCan LSM Drive 12.1 Billion Visits?
Kids visited quick serve and fast casual restaurants around 12.1 billion times from July 2018 through July 2019* and LSM has the power to drive these kids to your individual location There is no doubt...
View Article
